About Me

Gavin Hubble - (BSc & Post Grad. Business Marketing) - I started working in the wine industry over 23 years ago in New Zealand. Working in; wine retail, sales, wine production, label & packaging design, marketing, wine buying, consulting and wine education. I am responsible for the Brand Health of 60+ wine brands distributed here in New Zealand. Wine Brands from New Zealand, Australia, France, Italy, Spain, Portugal, Chile and Argentina. I work closely with the Trade Industry - (Retail Stores & Restaurants) introducing, educating and positioning exciting and unique brands to wine enthusiasts all over the world.

Sunday, June 23, 2013

Wines of Switzerland

The tradition of wine and viticulture in Switzerland dates back further than many would initially think. Switzerland has, in fact, been an abundant wine-producing region for hundreds and perhaps even thousands of years, with grape seeds dating back as far as 3000-BC having been unearthed in Neuchâtel. Around 200-BC Romans were cultivating grape vines for wine production in what are now the most common wine-producing regions of contemporary Switzerland. The holy pursuit of winemaking continued through the middle ages under the influence of Cistercian monks. Swiss wine is produced from nearly 15,000 hectares of vineyards, and the wines are mainly produced in the west and south of Switzerland, in the regions of Geneva, Neuchâtel, Ticino, Valais and Vaud. Red grape varieties account for 58% of the country's vineyard area, and white grapes varieties the remaining 42%.

Nearly all the wine production is consumed domestically; with less than 2% of their wine exported (mainly to Germany) - Switzerland ranks in the top 10 of wine consumption per capita. The two most common grape varieties in Switzerland are Pinot Noir at around 30% and the white Chasselas varietal at around 27%, others include Gamay at 10% and Merlot at 7%. A large number of grape varieties are cultivated in Switzerland, many of them indigenous or regional specialties, some 90 grape varieties in an area of 1ha or more.
For a long time, Switzerland lacked detailed national regulations regarding wine classification, which meant that it was up to local producers as to what they put on wine labels; no national wine-style appellation system was implemented, and as a non-EU member, Switzerland did not have to implement European Union wine regulations. Wines were usually labeled by their village of origin, by grape variety, or using a brand name. From the early 1990s, a French-style AOC system was started to be implemented, though these regulations are mainly implemented by the regions themselves.
In recent decades, Switzerland has become an increasingly important player in viticulture, and with good reason. Switzerland’s latitude, lying between 45 - 47 degrees places it well with the recognized wine production areas of Burgundy and Bordeaux, which lie within this range. Despite the generally high altitude, the better wine-growing regions receive so much sunshine annually (up to 2,500 hours in some years), and such moderate temperatures between day and night, that certain varieties of grapes thrive even up to an altitude of over 1000 meters.

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